About Me Page

Jos McKenzie first entered the world of advertising and marketing in the mid 1980’s. Personal computers were transforming the way marketers worked, and the concept of digital marketing was still in its infancy.

Over the next 10 years the internet emerged as the new frontier. Websites became the digital storefronts for businesses, search engines shaped online visibility, and email marketing took its first steps into the limelight. Jos's career continued to evolve, as she embraced each new development, understanding its impact on marketing strategy and the way we delivered campaigns.

In the 2000’s we witnessed the rise of smartphones, marking a significant turning point. Suddenly, marketing was not confined to desktop screens; it was in the palm of people's hands. Mobile apps, social media platforms, and the immediacy of communication reshaped the marketing playbook. Social media influencers redefined brand endorsements, marketing automation streamlined processes, chatbots became virtual assistants, and data analytics became the compass guiding marketing strategies. We saw the birth of mobile optimisation and responsive design, altering the way businesses engaged with their audiences.

And the evolution continues with the era of artificial intelligence. The marketing landscape is flooded with automation and AI tools, and while the plethora of choices brings unprecedented opportunities, it also presents significant challenges to identify the best applications and tools to empower our strategies.

Jos's commitment now lies in helping businesses navigate the vast landscape of AI and automation tools, ensuring they leverage the best available solutions to meet their unique needs. With a keen eye for innovation and a passion for staying ahead of the curve, Jos' mission is to empower businesses with the information and tools necessary to thrive in the ever-evolving world of AI-driven marketing.